Head of Customer Experience - Access Bank Rwanda PLC

Fidelis Karangwa

Fidelis is a distinguished expert in customer experience and marketing, known for her innovative approaches and deep understanding of consumer behavior. With a career spanning over a decade, she has established herself as a leading figure in transforming how businesses engage with their customers. Fidelis began her career with a solid foundation in marketing, earning a degree in this field before diving into various roles within the industry. Her early work focused on experiential marketing strategies and customer engagement, where she quickly gained recognition for her ability to drive results through data-driven insights and creative problem-solving. Over the years, Fidelis has worked with a diverse range of companies, from startups to banking institutions, helping them enhance their customer experiences and refine their marketing strategies. Her expertise extends to areas such as customer journey mapping, brand development, and loyalty programs. Her approach often emphasizes the importance of understanding customer needs and leveraging technology to create personalized and meaningful interactions. Fidelis is also known for her commitment to continuous learning and staying ahead of industry trends, ensuring that her strategies remain relevant and effective in an ever-evolving market.

    All Sessions by: Fidelis Karangwa

    • 10:15 - 11:15 Main Event Hall

      Panel Discussion 1

      2024-10-10 Leading a successful Voice of the Customer (VoC) Program